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February 19 - 25, 2018

Media

NEWS & PRESS RELEASES

EXECUTIVE WOMEN'S DAY RETURNS TO THE HONDA CLASSIC

Executive Women's Day returns for Year Two at The Honda Classic with a new title sponsor and expanded ways of connecting female business leaders with the tournament and the PGA TOUR.

A full-day series of events and impressive line-up of speakers will highlight the event on Tuesday February 26 at PGA National Resort and Spa as the best golfers in the world play practice rounds in preparation for The Honda Classic, which will begin Thursday February 28.

It will be the first Executive Women's Day of a new sponsorship with the PGA TOUR by Astellas, a pharmaceutical company based in Northbrook, IL lured by the format that focuses on professional, health-related and personal development discussions. Components include high-profile panelists, topic-specific breakout sessions, a keynote speaker and networking opportunities.

Approximately 225 women are expected to participate in the leadership discussions and professional development networking opportunities. Executive Women's events held on site during select PGA TOUR events provide female corporate leaders with valuable information on not only how a world-class PGA TOUR event is run and its unique model of charitable contributions, but also the "best practices" of how to entertain clients and use corporate hospitality as a business building tool.

"Executive Women's Day showcases and unites women who've built profitable businesses, become corporate leaders and utilized mentoring and networking to develop strong business and social relationships," said Honda Classic Executive Director Kenneth R. Kennerly. "Women are a powerful force in our business community. We are pleased to utilize our tournament assets to provide a forum for them to network, learn and accelerate performance through a series of engaging programs throughout the day."

The event will begin at 8:30 AM with a Breakfast Panel featuring Channel 25 anchor Felicia Rodriguez, as moderator. The panel will include Michelle McGann, a former LPGA Player and Founder of The Michelle McGann Fund.

Breakfast will be followed by Breakout Sessions. Gynecologist Dr. Melanie Bone will lead a session titled "Managing Your Health" while Giovanna Garcia Pons, an account executive with Coca Colas, leads a session on The "Business" of Golf moderated by McGann.

Molly Fletcher, a sports agent nicknamed "the female Jerry Maguire" by CNN, will be the keynote speaker at lunch.

Then the women will finish their day with a Wine Down Networking session.

The event will be held at 17 tournaments this year as part of the PGA TOUR's new Women's Initiative.

The Women's Initiative is an innovative platform designed to enhance the tournament experience for women and engage women in a meaningful and productive way in our tournament markets," said PGA TOUR Commissioner Tim Finchem. "As a leading pharmaceutical company strongly committed to enhancing health, particularly in the area of urological wellness, Astellas is an ideal partner to help drive our Women's Initiative and connect with women in settings they are already seeking out. We are delighted to collaborate with Astellas on this important and exciting venture."

The Women's Initiative is therefore designed to provide primarily women with information that promotes their overall well-being. Astellas and the PGA TOUR are working together to inform women about important health and wellness issues, encourage discussion on those topics, and create opportunities to talk and learn about them.

"Astellas is proud to be partnering with the PGA TOUR on the Women's Initiative, which aims to help women obtain meaningful health-related and general wellness information," said Masao Yoshida, President and CEO, Astellas Pharma US, Inc. "The PGA TOUR's commitment to enhancing health and wellness aligns well with the Astellas focus on empowering and encouraging dialogue about the health and wellness issues that are not discussed often, such as overactive bladder-which affects more than 46 million adults in the U.S."

Key components of the Astellas Women's Initiative will include:

  • Astellas Presents Executive Women's Day-an expansion of the PGA TOUR's current Women's Day program that invites female business leaders from the community to attend a day-long forum focusing on professional, health-related and personal development discussions. Components include high-profile panelists, topic-specific breakout sessions, a keynote speaker and networking opportunities.
  • Astellas Pavilion -an onsite experience and meeting place for tournament participants to engage and learn about wellness issues in a venue-appropriate environment. These special "women-friendly" facilities will provide information and education.

Proceeds from the Executive Women' Day will go towards the tournament's main beneficiary, the Nicklaus Children's Health Care Foundation.

  • Title Sponsor

    Honda

  • Founders Club Partners

    Tire KingdomUTC

  • PGA National Resort and Spa

  • PGA TOUR FedEx Cup

  • City of Palm Beach Gardens