PALM BEACH GARDENS, FL - Andrew George, who has held several positions at The Honda Classic since he arrived as a tournament intern in 2009, was named the event's new tournament director by Executive Director Kenneth R. Kennerly as the 2016 edition of the PGA TOUR event approaches February 22-28 at PGA National Resort and Spa.
George officially replaces former Tournament Director Ed McEnroe, who left the event last summer after nine years in the Honda Classic role. George will report directly to Kennerly and help oversee the tournament staff and daily operations of a thriving event which has set attendance records in recent years and has increased its level of charity giving for the past nine years. Since 2007, The Honda Classic has provided more than $13.2 million to over 300 South Florida children's charities, including a record $2.55 million in 2015.
"This is a dream job for me - I honestly couldn't be more excited at the opportunity to become the Tournament Director of this prestigious event," George said. "Even better than the thrill of hosting the world's best golfers and almost 200,000 fans, is the personal satisfaction in knowing that our tournament positively impacts over 15,000 kids & families in South Florida each year. I look forward to working with our great team and the Board of Directors to continue elevating The Honda Classic year after year."
George's internship at The Honda began in 2009 after he completed a Master's Degree in Sports Management at the University of Massachusetts-Amherst and earned a undergraduate degree in Business Administration from Coe College.
He was hired full-time shortly after arriving, beginning as Community Relations Coordinator and helping raise almost $3 million in charitable fundraising through the Birdies for Children program. In 2012, George was promoted to Director of Corporate Partnerships, where he secured nearly $2 million in sponsorships for the tournament while also helping to reorganize the sales reporting process for better efficiency of the tournament staff.
Beginning in advance of the 2014 Honda Classic, George shifted to Director of Operations, managing almost 200,000 sq. ft. of scaffold and tents and over 75 tournament vendors in production of the tournament. In just two years, the on-site build out grew by 35% and the 17th hole alone amassed over 60,000 sq. ft. of structures.
George was named Associate Tournament Director after McEnroe's departure in July 2015, but Executive Director Kenneth R. Kennerly held open the top job in anticipation that George would quickly prove he was ready to take that step.
"Andrew has demonstrated to be a true leader, and handled his transition very well," Kennerly said. "He has the complete confidence of the entire team. I have never seen a more united team than what we have right now with Andrew's leadership, and while the pressure has continued to grow over the last few months, he has continued to be unflappable in otherwise tenuous situations."
Grounds tickets, Bear Trap tickets and other hospitality tickets and packages are now on sale. CLICK HERE or call 1-844-846-6328. Individual Daily Grounds passes can be purchased in advance online or by phone or at the gate for an additional charge under the following schedule:
Daily Bear Trap tickets are $125 and several other hospitality packages are also available.
Admission into The Honda Classic is also FREE for kids 15 and under with a ticketed adult.
The Honda Classic awarded $2.555 million in charitable contributions after the 2015 event, about $27,000 more than the previous record of $2.528 million established in 2014. That makes it the ninth straight year that the tournament has elevated the impact it makes on South Florida children's charities through Honda Classic Cares philanthropic initiatives. And this time it was accomplished despite the major expense of cleaning the golf course after Saturday's storms and opening for an extra day on Monday when admission was free.